Dialog between a developer and his publisher:
Dev: I want to create the most realistic combat game ever!
Publ: No, you have to create the best selling game ever
Dev: Ok [sigh], I will transform BF into COD, and all gamers will play it
because there will be no other game on the market for those who like realism, and all costumers will be stuck with two CQB games.
Publ: Perfect... what do you have in mind?
Dev: Look this: Battlefield 3
Publ: Now, just to make sure our costumers don't realise what we're doing, put some vehicles and big maps. And lie about this whole Frostbite 2 new destruction system, because no one played Red Faction Guerrilla and they won't realise how outdated we are.