Blizzard trademarks Mists of Pandaria
Filing with USPTO fuels speculation about new World of Warcraft expansion, but publisher staying mum for now.
Despite the Azeroth-rending effects of The Shattering, it's a safe bet Cataclysm was not the end of the World of Warcraft. The next chapter in the massively multiplayer online role-playing game may not be too far off, as a recent Blizzard trademark application with the US Patent and Trademark Office has sparked speculation regarding the online 800-pound gorilla's next expansion.
As spotted by MMO Champion, Blizzard has filed for a US trademark on "Mists of Pandaria" for use in gaming software and entertainment services. Much like Blizzard's trademark for Cataclysm, the application was made under international classes 9 (electrical and scientific apparatus) and 41 (education and entertainment). However, the publisher also trademarked Cataclysm separately under international class 16 (paper goods and printed matter) for comics, strategy guides, and the like.
The Pandaria name may be familiar to Warcraft fans. It is the island home of the panda-like Pandaren race, first teased as an April Fools' Day joke by Blizzard. However, the Pandaren have found a following among the Warcraft fan base, such that references to the race have found their way into the games proper, most notably with a Pandaren Monk pet available for World of Warcraft players for $10.
Regardless of whether the Mists of Pandaria speculation is accurate, news of the next World of Warcraft expansion is possible in the not-too-distant future. Last year, a purportedly leaked Blizzard product slate gained validity by correctly revealing the code name of the company's next MMO title, Titan. That same document had World of Warcraft's fourth expansion pack penciled in for a second-quarter 2012 release. However, that same document had Starcraft II: Heart of the Swarm and Diablo III set for launch in 2011, but Activision has told investors neither of those titles is a lock for release this year.
A Blizzard representative acknowledged the filing for GameSpot, saying, "We appreciate your interest in our trademark filings, but we're not ready to reveal any details at this time." Whatever the Mists of Pandaria trademark is intended to cover, it may be detailed at the upcoming BlizzCon conference, set to take place October 21-22 in Anaheim.
Hot Stories
Newsmakers
-
Preowned games on Xbox One decided by publisher
Microsoft confirms that it won't charge any fees for any titles eligible for resale. Full Story
- Posted Jun 7, 2013 7:00 am SST
-
Microsoft confirms required 24-hour check-in for Xbox One
Playing Xbox One games on somebody else's console will also require a check-in every hour. Full Story
- Posted Jun 7, 2013 6:41 am SST
Featured Stories
-
PlayStation 4 will cost $399
Sony confirms a $399/€399/£349 price for the PlayStation 4 hardware, $100 cheaper than Microsoft's Xbox One. Full Story
- Posted Jun 11, 2013 2:19 pm SST
-
New Halo coming to Xbox One; runs at 60fps
Will be coming in 2014. Full Story
- Posted Jun 11, 2013 2:11 am SST
-
Del Toro calls BioShock Infinite a 'mindf*ck'
Pan's Labyrinth director praises Ken Levine and Irrational Games for latest BioShock, says he would consider large-scale Pacific Rim game "God willing." Full Story
- Posted Jun 13, 2013 11:53 pm SST
-
Microsoft: Xbox One will be leading product people love and embrace
Xbox boss Don Mattrick believes concerns over connectivity are overblown, recommends Xbox 360 for those without an Internet connection. Full Story
- Posted Jun 12, 2013 8:52 am SST
-
New Mirror's Edge is open-world
EA Labels boss Frank Gibeau describes new project as "open-world action adventure game." Full Story
- Posted Jun 13, 2013 1:45 am SST






