This is sad and terrible. How can you do this to your fan base?! When will the gamers quit being taken advantage of?
EA exploring Battlefield subscription service
EA Games head Patrick Soderlund says company is considering new ways to "maximize...investment" in shooter series.
The Battlefield series may one day offer a subscription service. EA Games executive vice president Patrick Soderlund told Venturebeat that the company is exploring such a model for its marquee shooter franchise.
"I think it's fair to say that we're looking at that," he said. "Like all other companies, we're looking at how we can maximize our investment in this, get the most out of our investment, and get more people playing this product. That may take us to different places, but we're not really talking about where that is yet."
EA competitor Activision launched a Call of Duty subscription service, called Call of Duty Elite, last year. A $50 premium annual subscription gives gamers access to all Modern Warfare 3 downloadable content, as well as other perks.
Asked if EA is aiming to take the Call of Duty franchise down with Battlefield, Soderlund said the markets for both games are different and focusing on quality will lead to greater sales for the publisher.
"When it comes to taking Call of Duty down, you know what? I don't look at it like that. We are in this business because we want to make the best possible products," he said. "Call of Duty is a shooter, but it's a different shooter. And I think they have a market; we have a market. I'm fine with what I'm doing. I'm going to continue innovating and doing as best as I can with my teams. Hopefully, that's going to lead us to more units [sold] and more happy consumers."
For more on the latest Battlefield title, check out GameSpot's review of Battlefield 3.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 14, 2013 3:50 am SST
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 9:33 pm SST
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 8:08 pm SST
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 7:42 pm SST
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 17, 2013 3:44 am SST
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 6:28 pm SST
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 16, 2013 11:28 am SST







