EA has 3-5 new IPs for next generation
EA Labels president Frank Gibeau says new IP is the publisher's "lifeblood," but acknowledges it's too late in console cycle to release new properties.
Electronic Arts is currently working on three to five new intellectual properties for next-generation platforms, according to comments from EA Labels president Frank Gibeau. Speaking to CVG, the executive explained that building new IP is the "lifeblood" of EA, but stopped short of confirming the publisher would definitely release these titles.
"Some of them might come to market, some of them might not," he said.
Gibeau explained that if EA were to release these new properties at present, they would not flourish, due to the late stage of the current console cycle. He said EA would receive favorable press for doing so, but it would be difficult to sell the requisite copies for the endeavor to prove worthwhile.
"Right now if I was coming out with a brand new IP that nobody had ever heard of, it would be very difficult to get the mindshare of gamers," he said. "You might get really good press for introducing a new IP, but to sell a couple of million units to break even on it at this point in the cycle…discretion's the better part of valour, to hold it a little bit so you get a whole new market refresh and reset."
Speaking generally about developing new franchises, Gibeau explained that EA has a responsibility to at least attempt to expand and diversify its software portfolio.
"It's an entertainment business. You have to surprise people and you have to take risks. If you don't, you die," he said. "So constantly trying to stay fresh from an entertainment standpoint is a difficult challenge. But it's something we try to do at EA and I think we have a better track record than most in being able to innovate and build franchises over time and introduce new ideas."
Regarding next-generation platforms, EA announced in May that it was investing $80 million in future console development in 2012, but did not elaborate further. During the 2012 Electronic Entertainment Expo last week, the publisher revealed that Mass Effect 3 was in development for Nintendo's next-generation platform, the Wii U.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 14, 2013 3:50 am SST
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 9:33 pm SST
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 8:08 pm SST
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 7:42 pm SST
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 17, 2013 3:44 am SST
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 6:28 pm SST
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 16, 2013 11:28 am SST







