Shrek Smash N' Crash Racing Rides Onto Retail Store Shelves Nationwide

Minneapolis, MN – November 16, 2006 – Gamers can take the ride of their life through the Shrek universe in Shrek Smash N' Crash Racing, available now from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI). Players will take the role of their favorite Shrek characters and zoom, crash and slide their way through 12 enchanted locations using racing and combat skills against an assortment of twisted fairy-tale opponents.

"Shrek Smash N' Crash Racing gives gamers a chance to experience a variety of racing challenges including Tournament and Cup Challenge, and high speed Time Trials that will have them smashing and crashing through the colorful Shrek universe," said David Oxford, Activision Publishing, Inc. "The game features Shrek's signature fun and humor and gives kids a chance to interact with their favorite Shrek characters like never before."

In Shrek Smash N' Crash Racing, gamers take on the role of Shrek, Princess Fiona, Donkey, Puss in Boots or eight other Shrek universe characters and race around on comical vehicles such as Puss in Boots' bull, Humpty Dumpty's egg cup and Gingy's cupcake. With a wide variety of tracks featuring log swings, windmills, moving gates, draw bridges and other gauntlets that test racing skills, players must use their melee accessories such as Donkey's microphone and Pinocchio's nose to battle twisted fairy-tale opponents through 12 locations from Shrek's Swamp to Far Far Away to Fairy Godmother's Factory. Pixie dust, ogre strength and swamp gas will boost speed and strength, as well as thwart players' opponent's progress if gamers fall behind. Players can pit their skills against the game's advanced AI or enjoy the challenge of schooling their friends in multi-player, split-screen action.

Shrek Smash N' Crash Racing is available now for the PlayStation2 computer entertainment system for a suggested retail price of $29.99 and for Game Boy Advance for a suggested retail price of $19.99. The game will also be available later this holiday season on the PSP (PlayStation Portable) system, the Nintendo GameCube and Nintendo DS for a suggested retail price of $29.99. The game has been rated "E" ("Everyone") by the ESRB for all versions.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.