It's a real shame, especially so late in the development.

It's a pity hasbro couldn't make a deal and put adverts or something on it at least.

God damn it. What's next? Fallout: Equestria?

.....oh please god no.

I made a blog post about MLP and the cease & desist in general: http://www.gamespot.com/users/King9999/show_blog_entry.php?topic_id=m-100-26005882

Long story short, it's a company's right to shut down something that infringes on their IP, but before doing that, they should check if there's an opportunity for growth/increased awareness/eventual dollars, and maybe work with the responsible parties in some way to leverage interest a product generates.

YYYYYYYYYYYYYY!!!!!!!! (in Spike's voice)

bronies meh i just dont get the whole thing

Well that is a bit of a shame

A sad, sad day for Girl Power, the developers and Pony fans everywhere, if not the entire gaming community.

King9999 has some pertinent thoughts on this matter that I'd certainly direct others to check out.

I'm not joking when I say this is an opportunity lost.

Companies seem to really like to shut down projects long after they have been announced or when they are nearing completion.

I never really watched and got into the MLP series. Still, this Fighting is Magic game sounds interesting, shame it got cancelled. 

"It's not right, it's not fair....  "

Well, actually it is.

It matters not that Mane6 might have produced something of inestimable value to fans, the fact is that they had transgressed upon the intellectual property of another, and in that regard such an outcome was (or at least should have been) entirely expected - if those on the team were not fully cognisant of the implications, and that all their hard work might amount to nothing, then that is a result of their own self-delusion.

I will allow that Hasbro is being rather totalitarian and unforgiving in their handling of the affair, especially given the non-profit status of the project, and that ultimately they do themselves and the [official] franchise a disservice - they (Hasbro) would have been better advised to reach out and embrace such a concept - I suspect the real reason for the stance taken, is that upper-management have their own plans for a similar project (or they do now, after seeing the results so far and the support engendered by Mane6), and that this threatens their own [money-making] interests in that regard.

Really sucks for those guys who worked so hard on it. It was to be expected though and the way MLP has been garbage in season 3 (with the exception of "Magic Duel") plus the alicorn thing, I'm not sure how much longer bronies will care about the show.

The less bronies in the world, the better.

That really is sad to hear, It looked like loads of fun too D: 

I can't believe I'm saying this, but Hasbro could use a lesson from Capcom on how to treat their fans!

Another high-profile, fan-created opportunity for free publicity vanquished. Nice one, Hasbro. Kudos for Lauren trying to keep this endeavor afloat though. She apparently really cares about the fans of MLP.

I'm not a MLP fan, I actually very much dislike it, however, that looked like  really solid fighting game, and I was really looking forward to playing it.