Battlefield bad company 2 is the only modern Triple A game to do DLC right. you buy the game new you get it free. you buy a used copy you have to pay for it. but I'm a PC gamer for 17 years. I never had to pay for map packs and crap like that before the 360 toy came out.
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So, I got a lot of comments on my previous blog on micro-transactions regarding DLC, and while that wasn't the topic of the blog, it did have a bit of relevance to the conversation I was trying to start (to varying degrees of success). Instead of writing out my thoughts on DLC (as a separate idea from micro-transactions) in the comments of my previous blog, I decided to write them as a new blog because I have a lot to say.
Now, let me get this out there, while I do not care about micro-transactions in my game, I do take a different stance on DLC. I don't hate it by any means. In fact, there's quite a few games where I welcome it. However, there are, of course, companies that abuse the practice of DLC, and I feel that gamers focus far too much on those companies' practices. The general consensus about DLC from what I've seen is that DLC is pure evil and should not be tolerated in games. It's always content that should have been included in the original release of the game and now [insert developer] is nickel and diming its fanbase with content excluded from the original game.
I like DLC when it's done right. And believe me, there are developers out there who do it right.
To me, DLC is a wonderful opportunity for developers to extend a player's time spent with a particular game in a meaningful way. Whether it's adding new missions, maps, characters, or gameplay modes, DLC can make for some surprisingly great experiences in games you might have forgotten about.
Please note that I used the word "opportunity". In no way, shape, or form do I believe that every single piece of DLC out there matches what I believe it should be idealistically. No, for every Fire Emblem: Awakening (a game that makes proper use of DLC) out there we have two Capcom titles that has on-disc DLC. For every Mass Effect 3 we have three shooters that charge $15 for new maps every 2 months.
What I admire in Fire Emblem: Awakening and Mass Effect 3's DLC policy is that there is a mixture of substantial, meaningful free content as well as paid content. I will go into detail into both of these games later, but I want to note that there are many developers out there that should look at these two titles and take notes. There has been some very positive reception for them both.
Fire Emblem: Awakening's DLC exists in two forms: the "bonus box" and the "outer realms". The bonus box is where gamers will receive their free content, and the outer realms is where you can buy DLC maps and challenges. Now, typically a developer would have the bonus box include a sparse amount of content. It would exist only to entice a gamer to buy more DLC maps, but this is not the case with Fire Emblem: Awakening. The bonus box includes (as of today) seven challenge maps, approximately forty recruit-able characters from past Fire Emblem titles (all with their own army for you to fight), two rare weapons for your army to use, and two bonus paralogue (side missions) chapters, where you can recruit villains from the game's main story to your army. And, if we're going to get everything Japan got in their bonus box, there's a hell of a lot more to come. For free.

The DLC that is paid for is quality, as well. It includes maps where you must fight armies comprised entirely of past Fire Emblem characters, maps where you can harvest loads of experience, gold, and legendary weapons, and in Japan there are maps that constitute entirely new storylines. However, even though these maps exist, the game does not feel incomplete without them. They exist to augment your game, rather than dangle a bit of content in front of your face that the game feels incomplete without (ala Resident Evil 5's multiplayer mode).
Mass Effect 3 does what most multiplayer-focused games (NOT that Mass Effect is multiplayer-focused) should do with its multiplayer DLC and makes it completely free. I remember when I used to have my Xbox 360 and was a frequent player of Halo: Reach and feeling cheated when I had to fork over $15 for 3 new multiplayer maps (for the record, I never paid for it). Or even in Call of Duty: Modern Warfare 2 (when I used to play those games), when extra maps meant extra money. At the time, it was an OK practice in my eyes because I didn't really see the issue with charging for the time the CoD devs spent making those new maps. After seeing how Mass Effect 3 handled their multiplayer DLC, I don't understand why other devs won't follow suit. Clearly you can make your new maps, characters and weapons free and not lose any money, otherwise Bioware wouldn't be doing it. The only time I ever paid for new maps was in Call of Duty: Modern Warfare 2 and I will never do it again after my experience with Mass Effect 3's surprisingly good multiplayer.
Say what you want about Mass Effect 3's day-one DLC, From Ashes (I do think it should have come with the initial price tag, but some people were OK with it being paid-for. The game does feel incomplete without Javik.) but it does its paid-for DLC, for the most part, correctly. It's substantial, and that's what we should be asking for when paying for something. Quality can be debated upon (I think Leviathan and Omega were sub-par) but one cannot argue that the game feels incomplete without them.
DLC is done incorrectly when it is clear that some desirable part of the game has been arbitrarily withheld from the players in order to make some more money off of it. Capcom is the most frequent offender of this scheme, with many of their titles having DLC that's already on-disc, but blocked off from the players (unless they pay). It's unfair to fans of the game, whether it be holding off two fighters from Marvel vs Capcom 3 or multiplayer mode in Resident Evil 5. The game is complete, we just can't play the whole thing unless we play $5 or $10 more. That's cheating, and that's what I have a problem with.
What's ultimately abusive about on-disc DLC is that what's usually withheld is something that gamers will really want. It becomes irresistible because of its relatively low price, and people will buy into it. I admit, I did buy Jill and Shuma-Gorath in Ultimate Marvel vs Capcom 3 because I hated seeing two grayed out portraits in their places on the character select screen.
What I feel is really important to remember when talking about DLC is that not all DLC is bad (even though that's the popular opinion). The Elder Scrolls IV: Oblivion is a wonderful example of a game where both good and bad DLC exist. Yes, there was that really crappy Horse Armor DLC, but there were also full-on expansions available (ala The Shivering Isles) that allowed you to spend more time in the game's universe, something that many people valued. If done right, DLC can be a very good thing, and I feel we need to stop focusing on the bad.



